Hey,

digital marketing manager

01

OBJECTIVES

Putting the skills and experiences developed in Digital Marketing through self-employment and start-ups at the service of a structured company. As a detail-oriented individual with a passion for excellence, I am adept at listening to client’s needs, analyzing, developing and implementing the most suitable and best designed solutions. I have devoted my career to developing winning marketing strategies, fostering brand recognition and growth while positively impacting businesses and communities.

02

EDUCATION

2017

Technician for marketing of the fashion and design production chain

University Raffaele Rome 

2015

Marketing, corporate communication and global markets

University of Milan-Bicocca, Italy 

2013

Business administration

State University of Brest, Belarus

03

CORE QUALIFICATIONS

Digital Marketing Strategy
95%
Search Engine Optimization
90%
Performance Analysis
90%
Development of Marketing Strategy
70%
Branding and Identity
70%
Content Creation/Management
95%
Social Media Marketing
80%
Customer Service Orientation
80%
E-Mail Marketing
60%
Website Strategy and Design
80%

04

experience

DIGITAL MARKETING PROJECT MANAGER

Consulting firm, Italiatut | www.italiatut.com | September 2015 - current

Creation and launch of the Italiatut Start-Up. The Company’s goal is to offer dedicated services to meet the individual needs of CEE’s customer in relation to their interests in the Italian market.
A digital strategy was created and implemented using the following tools: SEO and SEM, Google Analytics, Yandex.Metrics, Social Media Management, E-mail Marketing, Bitrix CRM, Inbound Marketing.

Results Achieved:
1. WEBSITE LAUNCH: development of a company website (using WordPress).
2. VISITORS INCREASE: the project created has gone from zero to more than 25,000 visitors per month on average.
3. RANKING SUCCESS: stably in the TOP 10 of the main search engines (Google and Yandex) for most commercial keywords.
4. CONTENT PRODUCTION: more than 500 articles have been created with unique information.
5. INCREASE FOLLOWERS: thanks to the social media activist in VK, FB, Instagram total do followers grew from zero to 20,000.
6. INCREASE ROI 320% IN 24 MONTHS: in the first 6 months achievement of BEP.
7. ORGANIC GROWTH: launching and developing sales of advertising on the site.
8. REMOTE TEAM MANAGEMENT: recruiting and managing a six people team: translators, sales manager, site administrator, assistant, programmer.

DIGITAL MARKETING MANAGER

Art Gallery, Atelier M.K. in Blu |www.marinakaminsky.com | July 2014 - September 2015

Development and implementation of a digital strategy for the promotion of the art gallery. Develop and manage web presence: website, Facebook and Instagram accounts.

Results Achieved:
1. WEBSITE LAUNCH: development and launch of a company website (using WordPress).
2. INCREASED VISIBILITY: 5,000 followers within 6 months via Facebook and Instagram.
3. COMMERCIAL SUCCESS: double digits sales increase as a result of the digital strategy.
4. DIGITALIZATION OF THE ART WORKS:  Organized and maintained more than 500 items from analog to digital form as a first step for promotion and e-commerce
5. TEAM MANAGEMENT: remote team management (graphics, copywriters).

DIGITAL MARKETING MANAGER

Events Agency, GinoBJevents | www.ginobjevents.com | February 2012 - July 2014

Managed and restructuring of GinoBjEvent’s digital properties including website and blog www.ginobjevents.com.

Results Achieved:
1. WEBSITE DEVELOPMENT: development and launch of a company website introducing responsive mobile design (WordPress).
2. INCREASED BRAND AWARENESS: improved brand awareness from 20% to 25%
3. PROMOTIONAL MATERIAL CREATION: Power Point presentations were created to present the PR projects to customers.

CONTENT MANAGER

Tourism agency, Italy4.me | www.italy4.me | January 2011 - February 2012

Creation of content, writing of unique texts, copywriting of informative articles on Italy for the Russian, Belorussian, Ukrainian, Georgian target. Successfully established community engagement through content marketing, which resulted to a quick growth with a 35% engagement rate.

Results Achieved:
1.  RANKING SUCCESS: stably in the TOP 10 of the main search engines (Google and Yandex) for most commercial keywords.
2. INCREASED BRAND AWARENESS: improved brand awareness from 30% to 43%
3. VISITOR INCREASE: the project created has gone from zero to more than 100,000 visitors per month on average.
4. HIGH ENGAGEMENT: created effective content strategy with high user retention rate.
5. CONTENT MANAGEMENT: posting news on the website, maintaining a blog, preparing answers to comments.

05

PORTFOLIO​

06

SKILLS

TECHNICAL SKILLS

Google AdWords, Google Analytics, Yandex.Direct, Yandex.Metrics, CMS WordPress, CRM Bitrix, Hoot Suite, Office, HTML, Photoshop, Canva, Trello, Timecamp.

PERSONAL SKILLS

Creative spirit, Data driven, Content centric, Reliable and professional, Fast learner, Motivated, Patient, Communicative, Ambitious, Flexible, Responsible, Result focused, Analytical, Curiosity, Willing to learn, Strategic thinking, Multitasking.

ORGANIZATION SKILLS

Organized, Time management, Team player, Relationship building.

ENGLISH

80%

ITALIAN

100%

RUSSIAN

100%
1
WEBSITE
1
DESIGN
1
ARTICLES

04

Contact

Let's be friends...

Do you have some questions? I have pleasure to answer to you.

Email: lizaveta.kiryliuk@icloud.com

Tel: +39 331 86 82 795