Putting the skills and experiences developed in Digital Marketing through self-employment and start-ups at the service of a structured company. As a detail-oriented individual with a passion for excellence, I am adept at listening to client’s needs, analyzing, developing and implementing the most suitable and best designed solutions. I have devoted my career to developing winning marketing strategies, fostering brand recognition and growth while positively impacting businesses and communities.
Technician for marketing of the fashion and design production chain
University Raffaele Rome
Marketing, corporate communication and global markets
University of Milan-Bicocca, Italy
State University of Brest, Belarus
Creation and launch of the Italiatut Start-Up. The Company’s goal is to offer dedicated services to meet the individual needs of CEE’s customer in relation to their interests in the Italian market.
A digital strategy was created and implemented using the following tools: SEO and SEM, Google Analytics, Yandex.Metrics, Social Media Management, E-mail Marketing, Bitrix CRM, Inbound Marketing.
1. WEBSITE LAUNCH: development of a company website (using WordPress).
2. VISITORS INCREASE: the project created has gone from zero to more than 25,000 visitors per month on average.
3. RANKING SUCCESS: stably in the TOP 10 of the main search engines (Google and Yandex) for most commercial keywords.
4. CONTENT PRODUCTION: more than 500 articles have been created with unique information.
5. INCREASE FOLLOWERS: thanks to the social media activist in VK, FB, Instagram total do followers grew from zero to 20,000.
6. INCREASE ROI 320% IN 24 MONTHS: in the first 6 months achievement of BEP.
7. ORGANIC GROWTH: launching and developing sales of advertising on the site.
8. REMOTE TEAM MANAGEMENT: recruiting and managing a six people team: translators, sales manager, site administrator, assistant, programmer.
Development and implementation of a digital strategy for the promotion of the art gallery. Develop and manage web presence: website, Facebook and Instagram accounts.
1. WEBSITE LAUNCH: development and launch of a company website (using WordPress).
2. INCREASED VISIBILITY: 5,000 followers within 6 months via Facebook and Instagram.
3. COMMERCIAL SUCCESS: double digits sales increase as a result of the digital strategy.
4. DIGITALIZATION OF THE ART WORKS: Organized and maintained more than 500 items from analog to digital form as a first step for promotion and e-commerce
5. TEAM MANAGEMENT: remote team management (graphics, copywriters).
Managed and restructuring of GinoBjEvent’s digital properties including website and blog www.ginobjevents.com.
1. WEBSITE DEVELOPMENT: development and launch of a company website introducing responsive mobile design (WordPress).
2. INCREASED BRAND AWARENESS: improved brand awareness from 20% to 25%
3. PROMOTIONAL MATERIAL CREATION: Power Point presentations were created to present the PR projects to customers.
Creation of content, writing of unique texts, copywriting of informative articles on Italy for the Russian, Belorussian, Ukrainian, Georgian target. Successfully established community engagement through content marketing, which resulted to a quick growth with a 35% engagement rate.
1. RANKING SUCCESS: stably in the TOP 10 of the main search engines (Google and Yandex) for most commercial keywords.
2. INCREASED BRAND AWARENESS: improved brand awareness from 30% to 43%
3. VISITOR INCREASE: the project created has gone from zero to more than 100,000 visitors per month on average.
4. HIGH ENGAGEMENT: created effective content strategy with high user retention rate.
5. CONTENT MANAGEMENT: posting news on the website, maintaining a blog, preparing answers to comments.
Do you have some questions? I have pleasure to answer to you.
Tel: +39 331 86 82 795